Field/Craft

A Proposal

If we want to own Exposé (insurance!!!), then let’s look wider at the opportunities that can provide to Arc’ with the assets in hand.

The following is a proposal for a social enterprise. This proposed enterprise would be born of a partnership between Arc’teryx and a team of Field/Craft experts. This endeavour weaves together needs realised through the iterative experiences of varied existing sponsorships, projects, and events. The idea is to create a platform which will make delivery of future projects more succinct, safer, and more sustainable. A turn-key resource that puts boots on the ground to make community events easy. An asset that we can all plug into to get what we need out. The focus of the Arc’ social strategy around ‘cult-community: real people doing real things’, wrapped in ‘better way’ thinking…

We want to build community events across climbing, backcountry skiing, and trail running. These may take varied approaches based on the activity — some are small and intimate, others are big, energetic gatherings. Elements will be captured as short-form social content, instructional material, and even short films. Field/Craft brings production skills, location expertise, logistics and safety support, creative collaboration, and the knack for finding new economies and opportunities.

But we also want to use this partnership to do more.
With the experience and qualifications Field/Craft can ring-fence, we see an important role in extending our work to those with less access to the outdoors. Partnering with RMIT’s School of Global, Urban and Social Studies, we aim to create a program delivering nature-based / adventure therapies for marginalised communities. This will connect people experiencing disadvantage — including refugees, survivors of domestic violence, and members of the LGBTIQ+ community — to guided outdoor experiences that build skills, confidence, and a sense of belonging.

The idea: We need to have insurance to collaboratively own our exposé event, the policy will be valid for a whole year. If we expand the scope of the policy to include breadth of the Arc’ participation, then we can do so much more…

The Partnership

Arc’teryx provides funding in exchange for exclusive headline sponsorship of events. In doing so, we are putting Arc’ as the front line. The nuance being currently the mechanic is: GuideCo > Event > Supported by Arc > details (with the exception of MSC), Our version is : This Arcteryx Event > details. We are not striving to promote ‘Field/Craft’.

Funding covers:

• A stand-alone insurance fee (covering the full event schedule)

• Event-specific sponsorships to cover logistics, administration, risk management documentation, and potentially subsidised guide fees

• Promotional alliance with an Arc’teryx-first approach to communications

• Field/Craft volunteers IP for insurance Risk Management Framework

Collaborating, not conflicting interests: we hope to create a robust platform with the ability to underwrite the entire Victorian ‘community’ stable. For example Blizzard Academy carries a 12 month policy which it uses for only 2 months, similarly Womens Uprising, like the camp-out experience has the Climbing Company clipping the ticket for insurance coverage. with some fine tuning we create the opportunity for our stable to make all the money from their products, or hand that saving back to participants. Field/Craft will avoid conflicting programs also. We preserve the Womens Uprising as having ‘ring-fenced’ introductory women’s & gender fluid climbing experiences. Avalanche Safety Training 1&2 and Ice/Nav courses will be the exclusive domain of Blizzard Academy in Victoria.

What Arc’teryx Gets

Arc’teryx gets front row, Arc’ is not adjacent to other marketing agendas. It’s just 100% Arc + 100% Participation. Arc’ enjoys full control of community, comms and creative — both in the creation and the outcome. Field/Craft ensures quality over quantity in marketing output, with promotion and events that are integrated and authentic, never overtly branded, and ‘built for purpose’ premium in feel. 

The events below are a summary of what and how the Field/Craft platform could produce events. Nothing concrete, and we look forward to working with you to nut out what works and why. Some are fully formed events, some reference ‘out-of-scope’ opportunities. Below is a draft rate card to make it easier for you to work out roughly how they are developed, or better still design your own. Of the ‘out-of-scope’ projects below that are on interest we’d fully develop them to bed down the actuals. Cheers and thanks for your consideration. Ange & Simon.

Exposé: Tubbalunganer

20–23 March 2026 — Mt Buffalo National Park
Following the success of 2025’s launch, Exposé returns as a three-day climbing festival featuring community climbing and skills workshops. The model proved itself last year — now it’s time to scale.

• Capacity: 60–70 people

• Book up to 50 sites and partner with guiding outfits for a diverse workshop program.

• Headline & apparel: Arc’teryx

• Other partners: Edelrid / DMM (hardware), Climbing Anchors (retail)

• Guiding collaborators: RAWQ, freelance educators, local guide companies

• Headline sponsorship covers: guide apparel, content capture, admin, permits, consumables, and guide subsidies.

• Sponsorship ask (admin and guide subsidies): ~$8,000 (including 4 Category Sponsors) or Outright $12,000

FestPack: Kiewa45

Spring fastpacking traverse: Mt Hotham to Falls Creek
A two-day alpine journey along the Australian Alps Walking Track, with guides, gourmet camp catering, and full support.

• Capacity: 18 participants

• Start in Wandilligong, finish at Howmans Gap.

• Day 1: 20km traverse with +500m elevation gain.

• Day 2: Options for 18–25km routes, with flexibility for fatigue.

• Staging cost: $10,050 | Ticket revenue: $4,950 | Sponsorship ask: $6,000

Australian Backcountry Festival – Arc’teryx Ski / Split Tour Program

Four weekends of ski touring and mountaineering programs leading into the August festival in 26, designed for all ability levels and delivered with a mix of Arc’teryx ambassadors, Field/Craft guides, and the volunteer festival guide team.

• Dates: 1, 8, 15, 22 August 2026

• Capacity over total series: 60 participants

• Existing database and guide resources make this low-risk and high-impact.

• Series sponsorship: $14,000 (Plus uniforms) – includes exclusive apparel sponsor status for the festival.

RAWQ 26 

RAWQ — RAWQ is a pioneering community initiative dedicated to fostering inclusivity and empowerment within the adventure climbing realm. Our primary focus is on uplifting underrepresented gender identities, creating a vibrant space where climbers of all backgrounds can come together to learn, share experiences, and grow as individuals and as a community. There are also a few clinics on the cards in NSW this summer and we had an idea of integrating those into a tour of sorts: a few clinics in NSW and ACT in Nov/Dec, a couple in VIC in Jan/Feb, culminating with the Expose in March. 

Arc’squad Winter Wrap Party

An end-of-year, ski-in/ski-out gathering at Wrights Creek Bowl, in collaboration with K7.

• 3-day backcountry celebration, self-sufficient with meals provided.

• Capacity: 16 participants

• Fully Sponsored: $4,270

FW25 Climb/Approach Production – Flinders Island (Feb 26)

Flinders Island is currently Australia’s secret climbing hotspot — big aesthetic lines, world-class trad and new-wave sport, with every route one to three stars. Golden/grey/white granite, no Parks Tas permits required, and stunning natural beauty (also perfect crossover for trail running visuals for extra value).

Team: 4 climbers + 1 creative (stills/motion) + 1 TLC (tech/logistics/catering).
Talent fee: $400 pp/pd (~$17k).

Options:

• Luxe – $36K
  Airlift from Leongatha, car hire, accom, provisions. Full comfort, high logistics.

• Roadtrip – $28K
  Van + Spirit of Tas + Bass Strait Freight. Camp within 200m of crag. Cheaper, grassroots, simpler logistics, tougher living. Best value.

• Expedition – ~$30K
  Boat from Welshpool (2 days), anchored base in Killiecrankie Bay. Adventure-driven, filmic crossover, access to remote islands, avoids permit hassles.

SKT Series – Slowest Known Times

A social impact initiative with RECITAS and RMIT to deliver nature-based therapies to marginalised communities, using guided outdoor experiences to build confidence, skills, and social connection.

• Participants: Refugee, domestic violence survivors, LGBTIQ+ support networks

• Activities: Short walks, ecology interpretation, day trips, campouts

• Funding ask: $7,000 seed funding for program design and consultation (voluntary delivery).

Conclusion

Partnership agreement hinges on this stand alone fee:

Insurance Estimate for this proposal is ~$7000 and is the hard cost 

We hope that you enjoy the proposal as a smorgasbord of opportunities we have crafted. We recognise that this is not a standard approach but when we boil down the experiences to date with a view to the opportunity ahead this feels like a warranted approach.  We are talking about a $46k investment. We aren’t naive enough to think it will all be plain sailing either, there will be unseen challenges that outdoor work always brings with it. The challenge is weighing the assets that come out against the investment, some events are high investment and will need to meet a high value outcome, which with oversight we can govern as creative direction in the field: 

• Connections made in context

• Moment of critical need

• A journey at the intersection 

Or wherever the brand direction leads. 

Field/Craft x Arc’teryx Social Enterprise – Partnership Constitution

1. Partnership Purpose

To deliver a year-round program of premium outdoor events and social enterprise initiatives in climbing, backcountry skiing, trail running, and fastpacking, while creating nature-based therapeutic programs for marginalised communities. The partnership combines Field/Craft’s expertise and Arc’teryx’s resources to:

• Build community through inclusive, skill-focused outdoor events.

• Create premium, authentic creative content.

• Provide access to the outdoors for disadvantaged groups through nature-based therapy programs.
  
  2. Ownership of Intellectual Property (IP)

2.1 Jointly Created IP

• All co-created content (video, photography, event branding, workshop materials, course designs) is jointly owned by Arc’teryx and Field/Craft.
  

• Both parties have perpetual, royalty-free rights to use this IP for non-commercial purposes (e.g., brand promotion, community engagement, portfolio).
  

• Commercial use by either party (e.g., licensing to third parties, monetising films) requires written consent from the other party, with revenue split 50/50 unless otherwise negotiated.

2.2 Pre-Existing IP

• Any IP owned prior to the partnership (e.g., Field/Craft safety frameworks, Arc’teryx product designs, pre-existing logos) remains the sole property of the originating party. The IP owned by both Anzhela and Simon independently in the creation of their ski and climbing products is volunteered in good will for the purposes of the insurance requirements.
  

2.3 Event & Program Naming

• Event and program names created under the partnership are jointly owned and can only be used independently with mutual consent.
  

3. Brand Use & Creative Control

3.1 Brand Positioning

• All public-facing creative aligns with Arc’teryx’s brand guidelines (premium, authentic, minimal overt branding) and Field/Craft’s creative assistance informed by consultation and range onboarding / product release schedules.
  

3.2 Creative Sign-Off

• Field/Craft leads creative production.

• Arc’teryx has final approval on all public releases to ensure brand integrity.

3.3 Attribution

• All events, lead with ‘Arc’teryx > Event’, 

4. Funding & Financial Structure

4.1 Arc’teryx Contributions

• Annual core funding for insurance, administration, risk management documentation, and base creative costs.
  

• Event-specific sponsorships for logistics, guide fees, travel, accommodation, and production.
  

4.2 Field/Craft Contributions

• Event design, safety management, creative production, and talent coordination.

• Voluntary hours for social enterprise program development.
  

4.3 Revenue from Ticketed Events

• Ticket sales go first to covering event costs; surplus is split directly re-invested into the program unless otherwise agreed.
  

5. Social Enterprise Mandate

5.1 Ring-Fenced Commitment

• Minimum of 20% of annual partnership funding allocated to nature-based therapy programs in partnership with RMIT.

• All associated content is free for participating communities and partner NGOs to use.

5.2 Governance

• A joint steering group (2 reps each from Arc’teryx and Field/Craft, plus 1 RMIT rep) oversees social enterprise projects, ensuring impact reporting and accountability.
  

6. Term, Renewal & Exit

6.1 Initial Term

• Partnership runs for 3 years (Jan 2026 – Dec 2028).

6.2 Renewal

• Automatic renewal for 2-year terms unless either party opts out with 6 months’ notice.

6.3 Exit

• Upon exit, jointly created IP remains co-owned; neither party may use event names or social enterprise programs independently without written consent.